The London 2012 logo received much criticism that mostly all echoed the same sentiment, “is that…IT?!” Of course, a logo-a-memorable-games-does-not-make and London did it’s self justifiable proud and Great Britain’s Olympic athletes can hold their heads high after a fantastic two weeks. The next treat: Paralympic pride. I’m looking forward to watching them Paralympic games and quite like the organisers referring to the Olympics as “just a warm up.”
Back to graphic design. For those who love creative ideas, check out the logo for the Rio 2016 games. Excellent, memorable, Brazil encapsulated in one design. Perfect.
Adweek.com write up: