A short update and reminder to myself; This is a great site to keep your eye on!
Here is Microsoft’s new ad for Internet Explorer. Following their last ad featuring the Alex Clare track Too Close, it’s nice to see that the creative tempo is still high! There is also an element here of internet culture crossing over into mainstream advertising – something that we are seeing more and more of as images like this get hundreds of thousands of likes on social networking sites.
I just spotted this online and liked it so much I thought I’d share it!
A little info on the piece from the artist:
Title: Level 10
Name: Toni Bratincevic
Software: 3ds max, VRay, ZBrush
Made for CGChallenge(10). Inspired by Tetris game which I used to play a lot when I was young.I used 3DS Max, ZBrush and VRay to create everything. Hope you like it!
Level 10 was not easy to reach on Steamtris. It was so hard even for people that played the game for years. Legends were made about some players going that far, there was even a story about a kid that reached Level 10 after playing the game for only few months. Nobody believed in those myths for long time until one day there was a big announcement in local newspapers that rumors were actually true and that the little boy will actually demonstrate his skills on the square in our town. I still remember that moment, that Saturday, hundreds of people at our local square and him playing that game like nobody before. It was so magical, untrue, it was the moment when I started believing that in order to do big things in life you just need one substance, love for what you do.
Here’s a quick video in which Quentin Blake talks about the language of expressing yourself through the page, forming your ideas and letting them flow to help create story.
I thought it would be good to show some of my process and take on how I approach a TV advert.
Late in 2011 YourFilm were approached by a client that they had a pre-existing relationship with. In the past, Franks Flooring had a particular style and feel to their TV ads. They felt that it was time to try a different approach as an update to their brand. The client felt they wanted to grow and change their perception to the public through a new style.
That was the brief. What can we do for a client that wants to change their public image.
It was an interesting challenge and many ideas were thrown around before deciding on the following concept.
Here is one of their old style ads, and the brief that we had to challenge:
And below is my pre-production and pitch work to the client:
Here is one of the final ads:
I’ve found that this approach really helps to paint a solid, visual impression of what the final ad will be like and helps the client to understand your intentions in the most concise way possible.
Let me know if you find this interesting or have any thoughts or comments on what you see!